An estimated 80% of British Eventing Organisers at the recent BEOA Workshop were not working to a marketing plan and 100% wanted to learn how to make more of social media and new digital marketing opportunities.

If you organise horse trials events in the UK or abroad – however big or small – you can’t afford to ignore these. Social media performance of all sports, for example, is vital to their continued Olympic status.   So, now’s the time to be reviewing how strategic your current promotional activity is and where you could be doing more.

Join our panel of equestrian marketing experts online for our forthcoming Webinar to consider questions like:

  1. How do we attract more sponsorship?
  2. As organisers, can we and are we best suited to handle our own social media?
  3. How do we minimise the damage of any negative incidents which may occur at the event?
  4. How can we make the best use of limited marketing resources?
  5. If we only have very limited promotional budgets, what should the top spend priorities be?


Not only can you listen in, but you’ll also be able to instant message your own questions for the panel.

Our team of experts will include:

Christina Jones (Blacktype Digital) has recently been rated the 7th most influential person on social media by the UK Digital Agency. She runs the UK-based equestrian digital marketing agency. Blacktype Digital and is always on the look out for new opportunities available to equestrian businesses and events.

Sandy Thwaites (Sporting Horse Promotions & The Wiltshire PR Agency) has been working in equestrian PR and marketing for many years and has previously managed the Media Centres at Blenheim and Barbury International Horse Trials. She also currently represents rising international showjumping star, Jessica Mendoza.

Debra Hargrave also has a wealth of promotional experience working in equestrian sport, particularly, but not exclusively in the world of show jumping, having started her professional career with British Showjumping. Her clients currently include: The new Liverpool Horse Show, The Bolesworth International and Peter Charles.


Make sure you’re doing it right and that you’re not missing out on some great new opportunities .

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