Horse Racing Websites And Event Management Case Study


project logo best mate

The Client:

Best Mate, was one of the most famous and popular British National Hunt Horses of the 20th Century.  The only horse to have won three Gold Cups since Arkle achieved a three timer in the 1960s and Golden Miller’s five timer in the 1930s.  Our client was the horse’s trainer, Henrietta Knight.

The Brief:

To efficiently and cost effectively manage mass public interest in Best Mate whilst also raising funds for the owner’s preferred charitable causes.

A Threefold solution:

·       Two Open days attracting tens of thousands of fans and national and local television and racing/equestrian media coverage

·       The development of a Best Mate logo and charity gift collection

·       The launch and management of both a ‘fan club’ site for the horse and linked site for Henrietta Knight and the lateTerry Biddlecombe as racehorse trainers.

The results:

·       A win-win high profile for the trainers and horse, attracting new owners to the yard

·       Tens of thousands of pounds raised for charitable causes through Open Day ticket sales, sponsorships and charity auctions; plus merchandise sales.


Project Period: 2001-4

Last updated: 2005

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