Hospitality Speakers Case Study



The Client:

One of the biggest and longest established corporate hospitality companies.  We have been supplying and managing their horse racing personality speaker teams for many years.


The Challenge:

To add real value to the Keith Prowse Cheltenham Festival hospitality offering in order to build customer loyalty and secure repeat business.


The Solution:

Acknowledging that the Keith Prowse Festival audience is made up of a high proportion of knowledgeable punters and racing fans, Sporting Horse Promotions personally select and organise jockeys riding at the Festival to preview the racing each day.  Based on our knowledge of each we put together a mix of well-known racing television presenters to run through the card with them and carry out to-audience interviews.


The Result:

A memorable day out for all and year on year growth for Keith Prowse Cheltenham Festival bookings.


Project Period: Annual project every March

Last updated: September 2015

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